Realistic Applications for Drones in Residential Real Estate

DCIM100MEDIADJI_0097.JPGThere are a lot of products and different ways you can use aerial photography / videography in the residential real estate market… But what makes sense for your business and why?

Drones are revolutionizing the industry, creating new perspectives we never even imagined. This new perspective adds value to the ways you already market, and provides your clients with that unique tool that sets you apart from the competition. In the past, realtors could provide photos, slide shows, full motion videos and even virtual tours shot from the ground. The present and future provides those same products, but with an aerial perspective.

The question is, at what point is aerial photography and videography affordable for you to utilize when selling a home? And what value is really actually provided? I have conducted a market case study researching the best fit for these applications and hope you find the information to be of value.

View McKeever Real Estate’s property listing for 7 Remington Ct Red Oak TX 75154 here.

  • House List Price between $100,000 and $250,000
    • Ground Photo Shoot
  • House List Price between $250,000 and $500,000
    • Ground Photo Shoot
    • Aerial Photo Shoot
    • Moderate Slide Show Video w/ aerial perspective
  • House List Price between $500,000 and $1,000,000
    • Ground Photo Shoot
    • Aerial Photo Shoot
    • Elaborate Slide Show or Full Motion Video w/ aerial perspective
  • House List Price of $1,000,000 or more
    • Ground Photo Shoot
    • Aerial Photo Shoot
    • Full Motion Video or 360 degree Virtual Tour w/ aerial perspective

In todays market, you, as a listing agent, have to provide value in order to earn the ability to list a home on the market. Sometimes that value is earned just based on your relationship. But other times, it takes what you can do for them to earn it. What are you offering them that sets you apart from other agents looking for the same opportunity?

The latest and greatest curiosity in the industry is UAV’s, or Drones, and what they can do. Agents across the country are utlizing these exact services to set themselves apart, and are reaping the benefits of it, two fold! In my research, I have discovered that the use of this service has produced great benefits:

  •  Clients are excited to see the use of new technology and get cool pictures or videos of there home once its sold.
  • The home is often sold faster due to the extra marketing that is provided by the aerial photographer and the additional exposure due to the unique shots that are used to market.
  • The unique aerial perspective sparks new conversations that open up doors for future sales with just about anyone you come in contact with.

Feel free to contact us to have a further conversation about how these ideas could apply to your business. (214)842-6000.

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